Closure Announcement for “Be the Brand Ambassador of Tribes India” Contest

TRIFED, under the Ministry of Tribal Affairs, Government of India, successfully concluded the “Be the Brand Ambassador of Tribes India” Contest. This contest is organized in collaboration with MyGov. This initiative aimed to promote tribal crafts, culture, and lifestyle while supporting the socio-economic development of tribal communities across India.

Participants were invited to share their stories featuring tribal products through short videos. These videos highlighted their experiences using tribal products and included details about the products and where they were purchased.

The contest, which ran from March 31, 2021, to June 30, 2021, received a total of 848 submissions. Each entry contributed to showcasing the rich heritage and craftsmanship of India’s tribal communities.

We extend our appreciation to all participants for their enthusiastic engagement and for promoting the cultural diversity and artistry of Tribes India.