Celebrating festivities by celebrating creativity
MyGov, the Government of India’s citizen engagement platform is the breeding ground not only for governance related ideas and suggestions but also for harnessing India’s creative talent through activities like designing e-Greetings, logos and taglines for various events and programmes.
In today’s technology-driven era, where greetings are increasingly being sent impersonally through mobiles, MyGov is promoting the traditional idea of sharing personalized greetings. The e-Greetings portal (http://egreetings.india.gov.in) was launched by the Hon’ble Minister for Communication and Information Technology, Mr. Ravi Shankar Prasad in August 2014 to promote a contemporary, convenient and eco-friendly method of sharing good wishes and festive greetings by everyone, whether citizens or Government officials, for national holidays and other important festivals and occasions.
The portal enables users to select and send greetings from multiple occasion-specific templates, and also facilitates customization of greetings by adding tag-lines, quotes, audio clips and messages related to various governmental programmes.
The salient feature of the e-Greetings portal is that all the designs and templates of the greetings are crowd sourced and created by citizens. The portal has been warmly received by users, with over 17 lakh e-Greetings sent so far. The portal currently offers over 450 e-Greetings.
In addition, the e-Greetings portal has features like calendar, schedule cards, sharing of card over social media etc. and it is open to use by all citizens. The MyGov e-Greetings portal not only promotes greater interaction and participation of citizens in the process of a creative work for the government but also helps dissemination of information pertaining to different subjects of national importance.
Gaurav Dwivedi, CEO MyGov