Results of Contest for Name, Logo & Tagline for Financial Inclusion

22 Aug 2014

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A competition was held through the MyGov Platform for suggesting the name, logo and tagline for the Comprehensive Financial Inclusion Programme. More than 6000 entries were received. The following has since been finalised:

Name: Pradhan Mantri Jan-Dhan Yojana

Tagline: ‘Mera Khata Bhagya Vidhata’


While the logo and name finalised are based on entries received the tag line was not suggested by any participant. Since the final design was not based on a single entry, it was decided to split the prize money in half, with one half going for the Logo and the other half for the name of the scheme. The final result of the competition is as follows:

(i) Ms. Priya Sharma based on whose entry the logo was finalised would be awarded Rs. 25,000

(ii) The following participants who proposed “Jan Dhan” would share the other half of the prize rounded up to Rs. 10,000 each:

  1. Sh. Sanjay Tiwari
  2. Ms. Sonia Chauhan
  3. Sh. Ajith Gurunathan

The above participants will receive their award from the Prime Minister in the function to be held on 28.8.2014 to launch Pradhan Mantri Jan-Dhan Yojana.

To recognise the contribution of other participants whose entries were similar/partially matching the name/tagline of the scheme would be awarded a certificate which would be handed over to them at their city of residence by the representatives of respective SLBC convenors.

(iii) Certificates would be given to the following participants whose entries were similar / partially matching with the approved name of the scheme:-

  1. Sh. Subhasish Bhattacharya
  2. Ms. Romaa Bose
  3. Sh. Rajiv Gupta
  4. Sh. Yolraj Chandra Narayanaswamy

(iv) Certificate would be given to the following participants whose entries had similar / partial match to the approved tagline:-

  1. Sh. Abhishek Kaushik
  2. Sh. Sundar Nemani
  3. Ms. Abhilasha Zala
  4. Sh. Arjan Kaku
  5. Sh. Ashish Sharma
  6. Ms. Ipsitaa Khullar
  7. Ms. Apoorva Bhatt

Department of Financial Services, Ministry of Finance

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