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Use BHIM as Customers and Merchants to win big everyday

14 Apr 2017

 

Over three months ago, when Prime Minister Narendra Modi launched BHIM – Bharat Interface for Money – he provided India a tool that can be a one-stop solution for all digital payments.

Now, with more than 1.8 crore people having downloaded the app, which is available both on the Google Play Store and the iOS App store, the Government of India has launched two exciting new offers to reward BHIM users. These two schemes are:

  • BHIM Referral Bonus Scheme, and
  • BHIM Merchant Cashback Scheme

We present here a brief overview of the schemes-

BHIM Referral Bonus Scheme (For Individuals)

The Referral Bonus scheme will incentivize existing BHIM users for bringing new users on the BHIM platform and encouraging the new users to do transactions with others using BHIM or by referring new users on BHIM. Hence, the bonus will be paid to both the referrer and the new user of BHIM (referee). The referral will be considered successful only after 3 unique successful financial transactions have been completed by the new user.

On completion of minimum 3 unique successful transactions totalling only Rs. 50 to any 3 unique users (either to customers or to merchants), the referrer and the referee will be notified about the bonus amount via notification in BHIM app. The referrer will get Rs 10 per successful referral, while the new users will get Rs 25 for downloading and transacting from BHIM App

 

BHIM Cashback scheme for Merchants

The BHIM Cashback Scheme has two objectives:

  • Increasing the number of merchants registered on BHIM
  • Increasing the number of merchant payment transactions using BHIM

The scheme incentivizes not just one-time adoption of BHIM by merchants, but will also encourage transactions via BHIM mode (either QR code or VPA or Mobile number or “Pay to Aadhaar”). The cashback to the merchant can be up to Rs.300 per month, with each merchant eligible to win up to Rs. 1800 in 6 months.

 

 

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