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On 12thMay 2020, Prime Minister Narendra Modi made an appeal to the nation for achieving self-reliance in not just winning the war against “COVID-19” but also emerging as a global leader. And so, ‘Atmanirbhar Bharat Abhiyan’ or ‘Self Reliant India’ was first introduced to the nation.
It is to be noted that the policy is not protectionist in nature and it doesn’t imply isolation from the rest of the world. The true purpose of the ‘Atmanirbhar Bharat Abhiyan’ is aimed towards resurging the Indian economy during and after the “Coronavirus Pandemic”, and transition into a bigger, evolved part of the global economy.
With the introduction of this policy, another important campaign which focuses on benefitting the Make in India movement by emphasizing the promotion of local brands, manufacturing and supply chain is – Vocal for Local.
What is Vocal for Local?
Vocal for Local is an initiative to empower local products in the market which is competitive at par global standards and are truly able to draw out the essence of local brands in both domestic as well as international market.
By going vocal for local, we aren’t putting a stop to purchasing other products in the market; rather, we are increasing the availability of local products, which stand to be equally valuable in terms of both price and quality as compared to its competitors.
Arunachal going Vocal for Local:
Arunachal Pradesh Chief Minister Pema Khandu on 11 June 2020, initiated the Vocal for Local campaign by directing the state’s department of textiles and handicrafts to finalise its modalities to procure all government office requirements from local NGOs, societies, self-help groups and entrepreneurs.
He stated that it was about time for the department to ramp up its activities and channel its primary focus on partnering with local producers for offering products to buyers, starting with all state government establishments. This would not only boost up self-sustainability but also benefit local producers, who at the moment are suffering due to the lack of market to sell their products.
Current scenario of Vocal for Local in the State:
The Central Government scheme –
Scheme of Fund for Regeneration of Traditional Industries (SFURTI) – under MSME sector, which is yet to be tapped by the state government, has also been discussed in detail.
Other State-level initiatives
In the context of Arunachal Pradesh, Vocal for Local has been a boon for all traditional artisans and farmers and entrepreneurs of Arunachal. It has steered the attention of the denizens of the state to support local artists, farmers, entrepreneurs and industries at a pace which has never been seen before and has also boosted the confidence of all those involved while at the same time aiding in the promotion and preservation of culture among the youths.